Shop For a Cause: Products That Give Back for Breast Cancer Awareness Month

Updated: Oct 24, 2018

This is my friend Liza. Her husband Brock and my husband John are good friends, so as good fortune would have it, I got the honor and privilege of Liza's friendship for a few short years. That is, before cancer took her from us. Anyone who knew Liza, could feel the strength of her spirit and know that she would either love you fiercely or loathe you intently. If you were the latter though, you probably deserved it. LOL

She was the healthiest human being I've ever met, a vegan, avid fitness enthusiast and lover of all things natural. She tried to get me to do a wheatgrass shot once. (Sorry Liza, the benefits are probably amazing I know, I know. I can still hear her voice telling me.)

I know we've heard it all before; the cliché: cancer does not discriminate. It took Liza from us at the ridiculous young age of 37. It came swift and with a heavy hand. She was gone before I think I could process that it could ever really happen to me. We've become so numb and used to the all-too-common occurrence of this disease, that we overlook the possibility of the realness that it could be us next. But we need to be on high alert. We need to be aware.

I did have a scare. It didn't take too long before it was my turn to face the music with breast cancer. And I'll be super vigilant about my screenings from here on out. Read more about my story here.

You shouldn't need someone to tell you why you should support the thousands of organizations changing the face of breast cancer research as we know it. I believe the evidence is self substantiated. All of us know someone in our lives who has been affected by this terrible disease and eradicating it forever is the ONLY way forward.

Spend some time perusing the products below and putting your money towards a cause that truly matters. Explore the websites of the organizations who will benefit most from your charitable contributions and see firsthand exactly where your money is going. You will NOT be disappointed.

Share with us your purchases and let us know where you give! We look forward to hearing about them!

Fighting the good fight,


American Eagle | aerie

Limited Edition Move Collection

100% of US sales benefit Bright Pink®, a non-profit dedicated to prevention & early detection of breast and ovarian cancers in young women.

100% of Canada sales benefit Rethink Breast Cancer, a charity that supports young women affected by breast cancer.


Lustrous Capri Legging - Carmine

Support the cause to raise awareness of methods for prevention and early detection of breast cancer.

25% of the proceeds from the purchase of this capri legging will be donated to the Keep A Breast Foundation.


Pink For a Cure Collection

S’well is donating 20% of the retail price of this product to the Breast Cancer Research Foundation®.

BCRF’s mission is to advance the world’s most promising research to eradicate breast cancer.

New Balance

Thrive Breast Cancer Awareness Collection

In 2018, New Balance shall contribute 5% of the MSRP of each product sold from New Balance’s Lace Up for the Cure® Collection to Susan G. Komen, with a guaranteed minimum donation of $500,000.

For more information, visit


Sunny Uplift Cherries + Berries MacroBar

Throughout the month of October, 10% of net proceeds from specially marked Cherries + Berries MacroBars will be donated to the Keep A Breast Foundation which supports and empowers young people around the world through breast cancer health education.

Jelly Belly

Sport Beans Fruit Punch Energizing Jelly Beans, 1-Ounce Bags (Pack of 24)

Jelly Belly and Sport Beans are proud to partner with the Breast Cancer Research Foundation® by donating 5% of all Fruit Punch Sport Beans Sales (up to $40,000.)


1:Face Breast Cancer Unisex Digital Watch

The purchase of this watch supports the National Breast Cancer Foundation by helping provide a mammogram to a woman in need.


project:om equa® hot yoga mat - all the flowers by david allen

This limited-edition mat was created for project:OM by David Allen. From January 1, 2018 – December 31, 2019, Manduka will donate to Susan G. Komen® 100% net profits (a minimum donation of $100) for each David Allen eQua mat sold. Together with the generous donations from its special project:OM yoga participants and customers, Manduka guarantees a minimum donation of $400,000 to Komen.


Fuck Cancer - Lunya Power Suit

100% of the proceeds from each suit sold will be donated to the Fuck Cancer (501c3) non-profit organization, which provides resources to promote early detection and prevention, as well as support for cancer patients and their families.